The process is seamless and the connectivity is strong. This affords me the ability to play my accumulated titles from my iPad or iPhone when I am not home. I have downloaded the Vudu and Flixster apps, both of which provide the user direct access to the Ultraviolet library. The other fantastic aspect of Ultraviolet is the focus on portability. With Ultraviolet, the fear is alleviated. I always knew in the back of my mind that I would wind up buying those titles again at some point down the road. This was not the case with DVD or even Blu-Ray. What I will say is that if something is in my Ultraviolet library in HD, I give the movie no further thought in terms of purchase. I am not naïve enough to believe that there are not further plans in the offing that again attempt to re-sell the same content to users. Ultraviolet is at least somewhat of a move away from such behavior. After all, we all line up to cast stones on the many occasions when distributors blithely screw customers such as with the re-release of movies in each new format. Such generosity is wholly out of character for the studio system and worthy of tremendous praise. In this regard, library creation is a joint venture rather than a sunk cost for only one person. If any of them ever purchase a DVD or Blu-Ray that has an Ultraviolet license, they add it and every member on the account gains immediate access to the film. I currently have another webmaster at BOP who is like a brother to me listed as well as my wife and family accounts for each of our households. This allows a group of people to work together jointly in order to build a full catalog of titles. Your family, friends and other loved ones can be added as well. What this means to you as a consumer is that you do not have to build your catalog entirely on your own. Note that there are six different eligible members for each Ultraviolet account. Ignore the “Our Collection” tab for now and instead focus upon “Our Account.” This is a key selling point of the service. Go to the Ultraviolet site and log in (first creating an account if you have not already done so). Instead, you can focus on what having said account means. Once you have your Ultraviolet account created, you do not need to do anything else immediately. What is undeniable is that demanding multiple accounts for service is awkward and annoying. The locations where you are most likely to need an account are Flixster and Vudu. The two user IDs work in tandem rather than exist in isolation. There is a needless added level of complexity wherein the user must also create an account somewhere else rather than using the Ultraviolet account. Ultraviolet requires the user to create an account at. The implementation can be aggravating, yet the end result is quite satisfying. You buy a digital copy of a movie, you own the title forever. The Ultraviolet home page describes their version of the cloud as follows: “UltraViolet is an all-new way to collect, access and enjoy your movies and TV shows in the cloud – brought to you by a growing list of companies building UltraViolet into their online stores, video apps and devices.” You have to love corporate copy. I will also identify a couple of key sticking points of the service that need improvement. Instead, I will entail the reasons why Ultraviolet is a net positive for me. If you are not intrigued by now, I doubt you have read this far anyway. I will not attempt to sell you further on the advantages of the cloud. Why do I advocate Ultraviolet? As a stated packrat as well as the founder of a movie web site, I have two key reasons for wanting a vast film collection at my fingertips. This is not the herd mentality on the subject, but this speaks to the negative nature of online media coverage rather than the quality of Ultraviolet itself. Despite the fact that the studios have their fingerprints all over Ultraviolet, I quite like this system. If you have read a detailed account of Ultraviolet from various technology sites, I also believe you probably have a misconception about the quality of the service. I am confident you are aware of the Ultraviolet service, at least somewhat. Today’s conversation will focus upon these issues. During these nine months, I have developed a keen understanding of what works about Ultraviolet as well as what needs improvement. I have been using Ultraviolet since its inception. This is Ultraviolet, a studio-driven cloud film catalog. The discussion becomes the service that delivers the best movie catalog right now. In today’s installment of The Cloud, I will operate under the assumption that you are at least somewhat curious about populating your video library.
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